Introducing Limbo

The highs, lows, and in-betweens of figuring it out

Hi! Welcome to Limbo, a project highlighting people rediscovering, testing, and getting lost in their own creativity.

Limbo was born out of frustration from defining myself by my career.

In the beginning, work was very exciting to me. This was during a time when ‘hustle culture’ was thriving, ‘girl boss’ was a compliment, a job with a ping pong table, company happy hour, and forced team bonding karaoke was the dream. I rode the high of being a part of this culture because it seemed like something I should want. (still terrible at ping pong, truly excellent at karaoke)

But all trends come and go, and what followed hustle culture was burn out, exhaustion, and resentment towards work. The birth of self care and rest began to inundate the media, our newsfeeds, etc., but even that felt confusing and not terribly inspiring. And listen, I am gua shaing, nu faceing, red light masking, boutique fitnessing, and touching grass with the best of them. (tiktok told me this is self care!!)

While I've loved a lot of my career, the fulfillment and drive that was once fueled by working endlessly has started to feel less and less meaningful. To put simply, ‘work sucks, i know’ 🎶 But can’t it also be meaningful sometimes too?!

This is a shift in me but it is also a shift in our generation. Many of us were in high school or college during the 2008 economic crash, and fed a narrative that it would be nearly impossible to get jobs when we graduated. Everyone was ‘grinding’, and that became a phenomenon. But what’s grinding if it’s not really sustaining you personally and it’s focused on cultural clout and/or money? Note: we obv want both of those things but, because we are stereotypical young millennials, we also want more like idk…fulfillment…passion…to fuel our praise kinks, and obviously a general understanding of the meaning of life!!

1. So, what’s the point of Limbo?

Over the last few years, I’ve been obsessing about how and where I can find *real* inspiration again. Do I need to completely change careers? Should I go back to school? Should I move to the middle of nowhere and abandon a career altogether? Should I start a business? Should I go full-time freelance? My boyfriend even suggested that I try ‘influencing’, which is arguably worse than being a self-proclaimed girlboss! (DM me if you think this is a red flag.) Anyway! I started sharing these thoughts with my friends, family, coworkers, and mentors. And, as it turns out, a lot of us feel this way! I didn’t always get answers to all of my questions, but feeling less alone in something that felt so alienating for so long is cathartic.

I’ve met a lot of people who have felt the way I did, and others who have turned it around. Out of this confusion and lack of inspiration, they sought out new experiences and paths as a way to creatively inspire them. And they, in turn, have inspired me. (Endless besos to the besties, y’all are real ones frfr 🥹)

2. What is Limbo sharing?

I’ll be highlighting friends rediscovering their own creativity. Maybe by putting less pressure on ourselves to figure it out, we may actually figure something out together—and have a little fun doing it, too. We’ll feature fascinating folks in all types of work—fashion, food, design, music, etc! Each of them has their own unique perspective on what it means to feel lost and uninspired and also what it means to feel passionate and excited again. The hope is to give each other hope and champion the roundabout ways each of us taps into creativity.

We’ll be interviewing and photographing people in their own environments, sharing the things that are most important to them right now.

3. Values of Limbo

• Find purpose in those also seeking purpose

• Share stories of how others find or found inspiration through something new and exploratory

• Amplify existing community while creating a bigger one too :)

• It’s deep but it’s not that deep 💋

4. Are you in Limbo?

One of my main goals with Limbo is to celebrate my community and build a bigger one. So, if you’ve got recs on who should be featured (including yourself!!) send me an email at youreinlimbo@gmail.com. I’d love to chat with you :)

5. Who are you?

I’m Isadora, a marketer (?) based in Los Angeles. Don’t you hate that the first way I describe myself is by what I do? ME TOO! But! That’s why Limbo exists.

For the past four years, I’ve been living in LA, where I moved…for a job…from San Francisco, where I also moved…for a job…from New York City, where I moved…for jobs…from Miami. My career, and, what some would call ‘ambition’, has always defined me—to my friends, my family, acquaintances, etc. (Yes, I was an annoying kid, AND a child actor so yikes!) For a while, I was perfectly happy with my job being a focal point of my personality. But, now, it frankly sucks and that’s what we’re here to change! I’ll share more about my story in another post but for now, you can find me here.

6. The Limbo Logo

Made by the one and only angel, Cristala Andrews, one of the most talented designers I’ve ever worked with and, more importantly, a very good friend.

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